China International Trade Friction “injured in bags”

Following the textile, footwear and anti-dumping, who will become the international trade friction in the “injured” next “made in China”?In June by the China Leather Association leather luggage industry brand strategy forum, industry on China’s luggage is worried.

Our country is now production big country.On 2004, Chinese travel goods and bags exports amounted to 6240000000 U.S. dollars, accounting for the world’s supply of more than 1/4, in Europe and America and other developed countries and regions from China imported leather luggage has accounted for these countries such products 70% of total imports.But big and not strong, neither design content has no additional value of brand, China’s export goods price is usually only a fraction of the imported goods or one of dozens, the whole of China 14000000000 yuan luggage market, most of the LV, gucci such top brand and Paul, Pierre Cardin authorized foreign mid-range brands occupy, homemade brand market share of less than 10%, with more than 2 enterprises in China manufacturing luggage, only in the industrial chain for developed countries to play the role of manufacturing.

Low expansion, in order to win the development mode, make Chinese goods occupied the international low-end market the largest share at the same time, will also be Chinese goods in international trade friction and the high risk.In February this year, Nigeria bans Chinese a kind of travel goods and bags into; in March, Turkey decided to import China some bags regulation; April, Mexico proposed on China’s imports of certain types of travel goods and bags for antidumping investigations.

China Leather Association standing vice-president Zhang Shuhua worry, these initiatives, most likely in Europe and the United States to China luggage boot trade barriers of the precursor, once involving various labor standards, technical standards, environmental standards and other restrictions on trade barriers, price, profit thin, no Chinese brand luggage will be a major blow.

China Leather Association initiative, China luggage manufacturing enterprises should focus on long-term promotion of original design ability, cultivating the information channel and brand value, to product innovation and brand building to promote the benign development of industry, increase resistance to international trade risk.At present, China Leather Association already began to undertake national designer training, start the qualification and designer contest and other activities, Shanghai luggage industry also began in this attempt, by the Shanghai Municipal Economic Commission and luggage Shanghai International Center to create Shanghai leather luggage industry public technology service platform, has attracted more than 100 enterprises to participate in.

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Chinese box package of enterprise “find a sugar daddy” has been difficult to continue

In this year’s “3 15 period, Shineway, Kumho Tire, such as a large number of evil phenomenon netqin get exposure, the order of the market economy the progress of a specification and purification.But make a holiday peddle false phenomenon to still be banned repeatedly more than, luggage enterprise will undoubtedly become a fake disaster, society “make a holiday” voice is also growing, many before relying on “draw near famous brand” the manufacture and sale of fake brands in the small luggage manufacturers time into crossroads, industry reshuffle is represent the general trend.

The data shows, China luggage has accounted for over 70% of the global share, this luggage products annual sales is to break through 500000000000 Yuan, but high-grade leather luggage market has been in France, Italy, Britain and other well-known brand monopoly, LV, GUCCI, Burberry almost become synonymous with brand-name bags.Some domestic luggage enterprise although in recent years are also actively to establish brand, and gradually develop and mature, but most manufacturers are still remain in the simple “near the major suit” stage, nowadays some visionary bags enterprises to do their own brand, promotion and packaging, but suffer from lack of funds, talents and opportunities at the same time “, near the major suit” huge profits temptation, and let them try to stop but cannot.In 3.15 after China luggage manufacturers, especially by making and selling fake medium and small businesses were hit, “near the major suit” road is dead, but the independent brand of influence is too weak, many small and medium luggage manufacturers once I decide on what path to follow.

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China two the size of the commodity market Baigou Yiwu passenger transport interchange

Hebei Baoding white town government said today, China north and south two big famous small commodity distributing center of Commerce and Yiwu passenger dedicated line has been officially opened, it will vigorously promote China’s two of the size of the commodity market source, supply of goods flow, effectively promote business exchanges.

Reportedly, the “package” the white ditch of Hebei market, and Zhejiang Yiwu small commodity market, known as “South Yiwu, North ditch”.Although every day there are one hundred thousand gauge luggage and other goods in the two circulation, but over the years but not a direct line of communication.

Baigou luggage City International Lang Jianying ten years through the Yiwu market for exports from Beijing, Tianjin, flew to Yiwu International Airport is the common matter.One thousand yuan ticket, the sky to the ground often and often frustrating, lets her very headache.

In order to solve this problem, the white and Yiwu government after last year’s “act as a matchmaker between”, ultimately contributed to the car of Yiwu passenger transport special railway line Baigou to open.

Baigou international luggage city deputy general manager Wang Yuehui said happily, now a day can accommodate 36 people, luxury bus respectively from Baigou luggage city international and Yiwu International Trade City of.As of 3 pm from Baigou aboard, to the very next day morning 8 when can arrive at the Yiwu International Trade City, all 16 hours by car, fare is only 320 yuan, fast and convenient.

White is the famous “Chinese box package”, has now developed into a luggage, clothing, shoes and hats, small commodities, hardware, electrical, lighting and other major industries more than 10 large-scale comprehensive trading group, attracted nearly 7000 domestic and foreign brands.Yiwu is currently the world’s largest small commodity distributing center, by the United Nations, the world bank and other international authoritative institutions identified as the first market in the world.

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The United States of America manufacturing reflow will threaten China enterprises?

The United States capital the layout of the global manufacturing industry, said that in recent years has obvious trend is to provide the United States return, such as the Boeing company, began to cut other local jobs, and in the United States local recruitment, General Electric is also so, even such as MasterLock Locks Companies in China, the gradual reduction of the production capacity, the obtain employment post moving back to the United States of america.

The United States Department of Commerce a quarterly report shows, American manufacturing industry appears foreign investment fell and tax profits rise trend, the United States of America “again industrialized” the strategy is effective, the United States economy is showing signs of revival.Although the report did not specifically mention manufacturing reflow trend, but it is implied that the United States of America, the comparative advantage is rising.Recently the United States Georgia factory that exports to China chopsticks news to stimulate people to this topic understanding: both high end or lower end, China will encounter the American manufacturing industry competitiveness challenge?

However, some scholars do not take it seriously, the main reasons but two points.Is a Sino-US labor cost difference is very big still, according to the exchange rate conversion, the United States labor cost is approximately 6 times the size of China’s, it is a huge “chasm”, manufacturing industry back to the United States to “jump” this divide is not easy.Another thing is, Chinese market is very broad, consumption growth, make production base as close as possible to the market is the most efficient way.

We think, American manufacturing industry the trend of fall after a rise is conclusive, although its return strength has not achieved a notable level, but believe this trend will continue to strengthen.First of all, many people see is the labor wage 6 times the gap, but without considering if Chinese labor cost at an annual rate of about 15% in the rate of rise (it is with minimum wage growth rate as a reference, which belongs to the Chinese income doubling plan), this is a very high speed.

Secondly, inflation in China have risen more than 6%, and the United States around 3.5%, inflation cost gap is formed by the United States of America transnational corporation must consider, if inflation is 2.5%, assume that the price of Chinese labour force is relatively Americans up an average of 15% a year, well before 2020, China “cheap” cost is completely disappeared.If, then the high transcontinental transport costs are included, the more adequate reflux.The United States of America manufacturing industry production in China, is mainly sold in the United States of america.High oil prices brought about by the high transport costs, is a lot of money.News of the total 2 pages, the page first 12

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Change to grow the way of means including:

(a) to win by quality, adjust the export structure

Export growth is not high quality has become the bottleneck of China’s textile enterprises to further development of the main factors.In view of our country textile export problems, our textile enterprises should establish and enhance enterprise oneself competition ability, based on the international market of ideas, from quantity to quality, accelerate the structural adjustment of textile exports, the export of textile and clothing products gradually develop to direction of high additional cost, improve the export product quality and grades.

In the export product structure hard, from primary processing to deep processing of products products, to the high added value products.And also in accordance with the needs of foreign markets level unceasingly changes, consumer groups exchange rapidly, changing the structure of existing products, to conform to local conditions and local consumer preferences.

(two) the implementation of brand strategy, enhance product innovation

Mature market competition often embodied in brand competition.As a kind of intangible assets, brand for the enterprise to create a large number of excess profits, to the sale of the enterprise and market share the ability to produce an underestimate influence, has increasingly become the guarantee the lifeline for survival and development.Our textile enterprises should build their own brand products, some makes noisy in the world famous brand, gradually changing the minds of the product of our country basically is low quality and cheap goods.

In order to achieve this goal, China’s enterprises should pay attention to the implementation of brand strategy, breed own brand, to achieve brand, OEM brand to change.Among them, build brand will focus on the connotation of brand promotion.Because of the backside of the brand is the product quality and the innovation ability of the enterprise.Only has a strong technical ability, own strong strength, can enable the brand support in the market have strength, have the capital with rival dialogue.

(three) try to “go out”, effectively avoid the risk

In the face of WTO to Europe and the United States from our native products trade restrictions increased, enterprises of our country should be carefully explored in foreign investment and set up factories, enterprises will be transferred to the third production.This on the one hand can bypass trade barriers, and local enterprises to form alliance benefits, reduce trade friction; on the other hand, can also enjoy the local various favorable conditions, by the local government law.

Textile enterprise can look from developed countries in Europe and America to the political stability, preferential policies, low cost country, regard them as investment country, make full use of Europe and the United States on the national textile exports unlimited demand advantages, for China’s textile exports to Europe and the United States and opens up a new way, which can more effectively avoid international trade risk.

(four) to increase R & D investment, stimulative industry upgrades

From the view of enterprise, to make the textile enterprises of real benefit from the cancellation of quota, it will improve the product design and development capabilities, from technology and designs two aspects to enhance the added value of products, and gradually improve product quality.Increase the intensity of research and development, enhance the design ability, to meet the high-end consumer groups, direction of development.The specific approach is: increase R & D investment, attaches great importance to the training of technical personnel, improve the innovation ability of the talent, from the fundamental solution to the problem of insufficient capacity development; strengthen the well-known enterprises with foreign cooperation, the use of foreign advanced technology, learn and draw lessons from the product development design, quality management and brand promotion experience, promote the upgrading of the industrial structure.

(five) to open up the market, enlarge exit space

Although the European Union and the United States is the world’s largest textile and apparel import market, but also the trade disputes and friction in high incidence areas, therefore, to develop the international market outside of Europe to become China’s textile products in the international trade of defensive focus.After the cancellation of quota, the export of China’s textile enterprises should actively develop diversified markets, expand the export market, increase development outside the US and Europe countries and regions of the strength of the market, make its become respond to Europe and the United States trade restrictions on the replacement market.

At present, China’s textile export market mainly concentrated in several countries, facing the trade friction, not conducive to the spread of risk, therefore, our textile enterprises should open up new export, export business diversification, export to seek new breakthrough.This is conducive to the spread of trade risks, improve trade profit rate, to maintain export steady growth performance.Actively carry out international cooperation, to create a world-class textile and garment group.

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Xi’an “brand shop” sell fake luxury leather goods business

The LV package, rolex watches and other luxury goods is many people yearn for, but suffer from too high a price I cannot bear.Suddenly, a name brand stores, the price of luxury too “concessions”, and people come in great numbers.Located in Xi’an City South Street “Jin Hongyuan” Mens store sales of these luxury goods 3 months 390211 yuan profit.At present, the store was Beilin police busted, suspects have been detained.

Cheap “luxury goods sales”

In June 21, 2011, the forest of Steles police connection cable for said: in Xi’an City Southern Avenue Urban Inn next to a “Jin Hongyuan” Mens store sales of counterfeit brand-name products in the world, including: LV, GUCCI, Chanel, Hermes, Longines brand men’s bags, watches, shoes, Sunglasses Mens, commodities such as.Upon receipt of the report, the forest of Steles detect group height takes seriously, immediately set up a task force, June 22nd school early investigators to “Jin Hongyuan” Mens store was “fancy dress” investigation determined the reported case.

June 29th, the police task force to the decisive attack on South Street, near the Urban Inn “Jin Hongyuan” men’s shop is illegal sale of counterfeit trademark goods suspects Peng Bo, Zhou Zhongping, Wang Wei, Chen Fang were caught, and the “Jin Hongyuan” men’s store and suspect resident according to the law of the search, the relevant personnel in the inquiry.

At the same time, the organization of the police of the company’s internal management and personnel structure, and business and capital flows were investigated, basically determined by Peng Bo et al the illegal sale of counterfeit registered trademarks of the wrongful act.

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New markets

During the construction of new markets, a confusion is also placed in front of the Yiwu municipal government and the Mall Group decision-makers: 1.7 million kinds of single items covering almost all products in the global commodity market of the five districts of the introduction of what the industry with Yiwu market The overall layout?

To this end, Yiwu has been discussed many times, but different views. The formation of the initial program is the introduction of some new industries will be imported Museum extends to the five-Pacific market, Huangyuan market introduction of high-end clothing brand, wholesale and retail.

In addition, Yiwu has also started to plan more of a plan — is expected to commence in 2010, 1,500 acres of raw materials market project.

“At present, Yiwu pricing often by factors of international raw material prices. If you set up the raw materials market in Yiwu, Yiwu industry will stabilize, it means to really grasp the pricing of the Commodity.” Yesterday , has been concerned about the development of Yiwu, Zhejiang Normal University MBA director of the Center Zhaohao Xing said.

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Hongkong textile foreign trade production and procurement center

Hongkong is Asia Fashion Center, many of the world’s top brand in Hongkong set up a production base. Red and green ribbon is a symbol of Gucci, a symbol of luxury Louis Vuitton, to Hongkong as a base to enter the market of our country spending.

Hongkong textile industry to enter the high order product market, in recent years, committed to the development of the production of new synthetic fibers and fabrics, such as waterproof DP, warm and soft elastic fabrics, the future with Taiwan industry in high order product market competitive relationship. Hongkong has been in the textile field established a strong R & D base, local university and science and technology support mechanism has successfully completed a number of research projects, the textile industry has brought great benefits to the local. Hongkong industry to enter the high-end product market, in recent years, committed to the development of the production of new synthetic fibers and fabrics, such as waterproof DP, warm and soft elastic fabrics. Hongkong textile industry facing challenges mainly has two:

One, the Hongkong textile industry in the past has been regarded as traditional industry, so that most small businesses pay attention to research and development, the development of the textile industry such as the resulting fabric variety innovation, with the international market with a great distance.

In two, production and operation of environmental change ( environmental regulations, labor law ) of the new challenges, the developed countries use the green barriers ( environmental ) constitute the international market protection, the use of green flag has become a textile products to enter the international market permits, textile printing and dyeing enterprises for environmental protection should be put more cost, implementation of the ” labor law in mainland China at the same time will increase the cost .”.

In addition to Hongkong ‘s textile manufacturing center, is also in this area mainly textile procurement center, every year by the German Frankfurt exhibition company to sponsor the spring, autumn two fabrics exhibition, as well as the Hongkong trade development board spring, summer fashion show attracted global buyers to participate in. Hongkong is the supply of quality ring spindle spinning, denim fabrics, knitted piece and complex forming young needle cotton knitwear known, the automation and computerization has become increasingly popular, many manufacturers are willing to spend money to buy a new computer aided mechanical equipment for quality improvement, for example, in recent years the development of air spinning machine etc.. Hongkong textile industry to a wide range of products supply of Hongkong local and export markets, and to be close to the world fashion, flexible to order, grasp the rich specialized technology and exquisite workmanship of renowned international.

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Means and channels

In conducting marketing activities, all marketing aspects must be control. Through various means and channels to track and monitor the progress of the project, such as the combined transfer and checks the progress of the control information table. Telephone tracking, a variety of reports, through field visits, and agents to communicate regularly to monitor the process and progress of the marketing activities from time to time to ensure that be aware of marketing programs, sales plans are better able to get carry out implementation. In fact, the reality of marketing activities, planning programs of many companies, marketing measures do very good, very comprehensive, but because of the lack of supervision or oversight of the marketing process in sales management is not in place, which makes the marketing activities progress of rhythm control becomes weakened, marketing execution is naturally far.

By strengthening the supervision and management of the marketing process, we can continue to strengthen the sense of responsibility and urgency of the corporate marketing executives, it always feel pressure, but also have the incentive to work. In the process of supervision and management of the marketing process, not just the implementation of remote monitoring by headquarters staff to sit in an office telephone call to see if the report even if done. Strengthen supervision is a long-term, specific practice you can walk around management and the occasional spot checks.

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In the face of trade protection hardware business not as

In view of the global” a new round of trade protection tide comes China enterprises to evade” problem, many experts put forward viewpoint, Guangdong Department of foreign trade and Economic Cooperation Bureau of Fair Trade Commissioner Chen Lipeng said, enterprises can not because of fear of draw lawsuit not as. China’s WTO Research Association executive director Chen Taifeng’s choice for” we can choose low-key response”.

Enterprises can not because of fear that the lawsuit not as

For this kind of trade restrictions, Guangdong Department of foreign trade and Economic Cooperation Bureau of Fair Trade Commissioner Chen Lipeng said, only through the state representations or to multilateral occasions for legal relief. But in the daily encounter anti-dumping and other trade remedy investigations, enterprises should actively for the legitimate rights and interests.

“The Chinese always fear that the lawsuit, but trade remedy more is a kind of administrative investigation, trade investigation or quasi judicial investigation, and not the real action, or even just international trade under the rules of a game, is the market competition or means of protection. As a producer, to export must be familiar with the international rules of the game, encounter a problem to assert your rights, to prove his innocence.”

Chen Lipeng said, enterprises feel to the India export market is no attention, but the situation will gradually expand or diffusion, if no one oppose, when aware of the market big time already late, so the small market measures should also pay attention to and actively, through coping to learn the international rules of the essence, a fall into the pit wisdom, accelerate conform with international.

But should choose low-key response

Crisis in the special economic background to suit the self protection balance begins unbalance. For this problem, National Research Center, Tsinghua University, China WTO Research Association executive director Chen Taifeng said reluctantly: “a lawsuit is not a good choice, China has placed itself in the international trade disputes in the teeth of the storm, will only make our foreign trade environment worse.”

When the passive position became the fact that does not dispute, Chen Taifeng quietly put forward a” bold” choice — defeat.

” The law circle of our country respond to anti-dumping case experience is very rich, from the process to the techniques are relatively mature, at this point and other countries did not exist gap strength.” He felt, losing is not the problem of technique, and even won the lawsuit, litigation cost is very high.

The ” special period, we should sacrifice exit, don’t be a trade center.” He said. At present on international a few call China is leading to the root causes of the financial crisis, this absurd argument had been the premier opposition. ” Over-consumption caused the crisis does not reflect on their own, but also blame the money to them.” And Chen Taifeng said, let us down, avoid to become international public opinion publicity.

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