Following the textile, footwear and anti-dumping, who will become the international trade friction in the “injured” next “made in China”?In June by the China Leather Association leather luggage industry brand strategy forum, industry on China’s luggage is worried.
Our country is now production big country.On 2004, Chinese travel goods and bags exports amounted to 6240000000 U.S. dollars, accounting for the world’s supply of more than 1/4, in Europe and America and other developed countries and regions from China imported leather luggage has accounted for these countries such products 70% of total imports.But big and not strong, neither design content has no additional value of brand, China’s export goods price is usually only a fraction of the imported goods or one of dozens, the whole of China 14000000000 yuan luggage market, most of the LV, gucci such top brand and Paul, Pierre Cardin authorized foreign mid-range brands occupy, homemade brand market share of less than 10%, with more than 2 enterprises in China manufacturing luggage, only in the industrial chain for developed countries to play the role of manufacturing.
Low expansion, in order to win the development mode, make Chinese goods occupied the international low-end market the largest share at the same time, will also be Chinese goods in international trade friction and the high risk.In February this year, Nigeria bans Chinese a kind of travel goods and bags into; in March, Turkey decided to import China some bags regulation; April, Mexico proposed on China’s imports of certain types of travel goods and bags for antidumping investigations.
China Leather Association standing vice-president Zhang Shuhua worry, these initiatives, most likely in Europe and the United States to China luggage boot trade barriers of the precursor, once involving various labor standards, technical standards, environmental standards and other restrictions on trade barriers, price, profit thin, no Chinese brand luggage will be a major blow.
China Leather Association initiative, China luggage manufacturing enterprises should focus on long-term promotion of original design ability, cultivating the information channel and brand value, to product innovation and brand building to promote the benign development of industry, increase resistance to international trade risk.At present, China Leather Association already began to undertake national designer training, start the qualification and designer contest and other activities, Shanghai luggage industry also began in this attempt, by the Shanghai Municipal Economic Commission and luggage Shanghai International Center to create Shanghai leather luggage industry public technology service platform, has attracted more than 100 enterprises to participate in.